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2009 - TO NEW HORIZONS

TO NEW HORIZONS

Norman Bel Geddes

 · 

1940

 · 

USA

 · 

FIC

 ·

23

'

Film produced in conjunction with the General Motors exhibit at the 1939–40 New York World’s Fair. Part of an advertising campaign painting GM as a forward-thinking innovator, the film begins with a prologue interweaving corporate philosophy with notions of Manifest Destiny, freedom of the road, and a corporate-created utopian society. The last reel, shot in Technicolor, shows “Futurama,”an elaborate moving diorama designed by Norman Bel Geddes envisioning the “World of 1960” through thousands of miniature buildings, trees, and auto- mobiles. In a tour de force, the film moves from the “Futurama” model to a life-size rendering of the same street scene and then ends with a montage of neon celebrating industrial progress.

[PRD]

Jam Handy Organization
General Motors Corp.
LC/Prelinger

 

[DIR]

Norman Bel Geddes
Norman Bel Geddes

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